Quit growing. Start Engaging.

Quit it. Don’t post that picture right now. You heard us - move your finger away from the post button.

How much time do you spend responding to your audience? How often are you commenting on other people’s posts? Track it for a day. Then track how much time you spend trying to craft the perfect post. Did you get the right picture? Use the correct filter? How perfect is that hilarious caption? Are you sure you used the correct “your?” Don’t even get us started on how much time you put into that content calendar.

We guarantee when you compare the two, it’s not a 50/50 split. We’re confident enough in this guarantee you can come write our next blog post if we’re wrong. 

It costs five times as much to attract a new customer than to keep an existing one,(1) a stat so popular the television show The Office referenced it. (Bonus points if you can name the episode.) Yet, we don’t even spend half, let alone five times as much, of our time engaging with our existing community on their terms. 

The popular viewpoint these days is that account followers and page likes are the new currency. We build campaigns around growing these numbers. Why? We want more people to see us. According to the stat above though, this seems like the least cost efficient way of going about it.

Did you know that 71% of people who have had a good social media experience with a brand are likely to recommend it to others?(2) 71% will go get new followers and customers for you. Interested, better qualified, referral followers who already like you. How beautiful does that sound?

Now think about what builds that great experience - real communication. Not posting. 96% of the people that discuss brands online do not follow those brands’ owned profiles.(2) Nearly all of the conversations about your company are not happening on your posts. Shouldn’t you be a part of those conversations?

Let’s go one step further. Only 2% of website visitors make a purchase on their first visit.(3) Two. Percent. We need to stay engaged with these visitors. We need them to interact with your brand in an authentic way if we want them to come back. Think about when you meet someone in real life - you don’t shout slogans at them or talk only about yourself. You discuss what they care about, ask questions and show you’re interested. 

Obviously, we at White Hound are not telling you to completely stop posting and spend less time crafting your social media presence. We are, however, making it clear that a major part of your social media presence should be engaging on your community’s terms instead of your own. 

Creating and joining conversations will leave a more lasting impact than that perfectly crafted post. And now you have the numbers that prove a lasting impact on your community is more valuable than a new follower. 

Help us make social media social again.

Need help with your social media strategy? Feel like your voice isn’t being heard? Maybe you simply don’t have the time to devote to it. Whatever the case may be, we can help.