NOTHING HUNTS LIKE A HOUND
Whether it’s table surfing for an extra snack (Doc the Hound) or driving sales and brand awareness (our human Hounds), we can be a bit obsessive.
At White Hound Co, we’re a lot of things.
We’re professional, yet goofy and never overly formal. We’re passionate about family, small businesses, fantasy baseball and, in some cases, Taylor Swift. If you’re looking for an advertising partner that knows how to get things done while still enjoying life, you’ll find that blend with us.
Our team is dead set on getting results, the right way. White Hound cares most about growing your business, connecting your most important audiences to your bottom line.

CHASING WHAT MATTERS: OUR CORE BELIEFS
Doing what’s right is never wrong.
Business is personal - work with your friends and the people you love.
Great advertising should be available to everyone.
Reach the people who give a damn.
Anyone can understand advertising tactics.
Test, test and test some more.
Forget one size fits all.
No one has the time to do everything themselves at the highest level.
Every dollar you spend must produce value.
To ensure the tail never wags the dog, we stay focused on keeping passion at the center of your advertising. White Hound connects with its clients on a personal level, understanding what drives them before any estimates, proposals or work begin.
“White Hound connects you with the people who will buy over and over, tell their friends about you and keep you growing.”
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ERIC SHULMAN
Co-Founder and Director of Strategy
As an analytical thinker, Eric loves the numbers behind the story. His interest in people and desire to be part of their journey is a significant reason why he started the business. Eric runs the day to day of White Hound, from account service to strategy and media implementation. His childhood experience with Legos translated into carefully crafted strategies that grow our clients’ reach and sales.In addition to being a baseball lover and golf addict, Eric relies strongly on his faith, studying the Bible daily. Every weekend, the TCU grad can be found chasing after his boys, Shepherd and Hank.
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JESSICA SHULMAN
Co-Founder and Creative Director
A Texas girl at heart, Jessica also graduated from Texas Christian University. While her role in the day to day has faded, Jessica’s keen design eye still guides our brand and client work. From WillowTree Custom Homes to McCormick Law, Jessica has established unique looks for businesses of all types.The recovering insomniac is a boy mom who still finds plenty of time to chase Taylor Swift across the country, attending three Eras Tour concerts in an 18 month span.
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DOC SHULMAN
Chief of Morale
Doctor Alan Littenberg Shulman, known as Doc, is THE white hound. While his greatest skill is finding every extra morsel of food left behind by his human brothers, his ability to play dead, roll over and high five make even the worst day better. -
SATCHMO SHULMAN
Assistant to the Chief of Morale
Affectionately referred to as “Mo,” Satchmo’s drive to play fetch is unparalleled. While sweet as can be, we recommend extreme caution when his tail starts going - it stings like a whip.